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The truth about overtures pay-per-click code - ppc-advertising


Before Google's AdWords, Advance was the finest pay-per- click program. It's still a monolith in its own right that deserves a nearer look.

Overture's pay-per-click code essentially consists of four another programs: Precision Match, Local Match, Comfortable Match and Site Match. However, for this article, I'm just going to be conversation about Precision Match.

Precision Match (formerly Pay-For-Performance Search). According to Advance the agenda allows you to:

  • List your affair in sponsored examination outcome diagonally the web.

  • Control your arrangement by the sum you bid on keywords.

  • Set your own price-per-click.

  • Pay only when a client clicks by means of to your site.

Overture claims its Precision Match listings reach over 80 percent of effective Internet users, with your big business viewing up in the consequences of some of the web's most admired sites, counting Yahoo!, MSN, InfoSpace and AltaVista.

You have a alternative of two sign-up options: Fast Track and Self Serve. Here are the differences: Fast Track allows you sign-up online or call 866-747-7327. Self Serve allows you sign-up online only. Fast Track offers a 3 affair days turnaround.

Self Serve--5 affair days. Fast Track offers knowledgeable assistance with. hunt term selection. Self Serve doesn't. Fast Track offers authority assistance with titles & descriptions. Self Serve doesn't. Fast Track offers authority assistance with financial plan management. Self serve doesn't. Fast Track offers a adapted proposal.

Self Serve doesn't. Fast Track allows you total be in charge of of your campaign. Yeah right!

Self Serve does as well. Don't make me laugh! Fast Track offers free bill optimization.

Self Serve doesn't. Fast Track offers practiced assistance with tracking URLs. Self Serve doesn't. With Fast Track editorial agreement automatic. With Self Serve--Subject to review. Fast Track has a one-time, non-refundable advantage fee of $199.

Self Serve is free.

And now for the fine print. Remember, you're previously paying $199 for Fast Track. But wait, there's more!

Account optimization can be redeemed no ahead than 60 days and no later than 180 days from date of sign up.

A $50 opening deposit is non-refundable and will be practical to click-throughs or to the least monthly spend. Each checking account has a $20 least monthly spend. There is a least bid constraint of $0. 10 per click-through. Sellers of a few lawfully confidential food may demand guarantee at extra cost.

Can you consider all of those incredible charges? With Fast Track, you're previously $240 in the hole, ahead of you even get started! Does that seem fair to you?

Well, in order to be fair to Overture, ahead of I wrote this article, I talked to 25 past and in progress Advance advertisers. A handful were enormously happy with Overture. The rest, but said they had made no money and that Overture's assistance was awfully slow or non-existant.

I also had a lot of citizens e-mail me crabby that Overture's Keyword Hint Tool is inaccurate, and misleading, and that the fallout they got were a lot another than the numbers Advance claimed for many keywords.

In conclusion, I say "run, don't walk away" from Overture's pay-per-click program. Remember, this is the same business that signed an arrangement with "scumware" giant Gator.

I think that must tell you all you need to know about Overture!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money. net.

Visit his website at: http://www. lets-make-money. net

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