Pay-per-click fraud exposed--part ii - ppc-advertising
According to Andy Jones, a appendage of the Best Practices Exploration Engine Forums, fake clicks are just a different appearance of the business. "Any of us that use AdWords or any other PPC has to pay for a a variety of percentage of deceptive clicks," he said in a forum discussion. "I cause it in as a cost of doing business. "
Can you deem that? In other words, he's saying, I know the pay-per-click companies are stealing my money, but it's okay, as I've measured that fact ahead of time.
Unfortunately, that mentality is enveloping among pay-per-click advertisers. No admiration the pay-per-click companies aren't assembly stopping pay-per-click fraud a top priority. Who can blame them? If their advertisers don't care, why ought to they? Heck, with all of the money the pay-per-click companies are making, it's essentially more cost actual to issue an rare refund, than to arise equipment to eliminate click fraud.
And if you read connecting the lines of the subsequent statement, Google even admitted as much:
In a current filing to the Securities and Chat Commission, Google acknowledged, "We are exposed to the risk of deceitful clicks on our ads. We have commonly paid refunds allied to deceitful clicks and count on to do so in the future. If we are incapable to stop this deceptive activity, these refunds may increase. If we find new confirmation of past deceitful clicks, we may have to issue refunds retroactively of amounts beforehand paid to our Google Complex members. "
That account doesn't just fill any confidence, now does it?
And if Advance is asked about click fraud, they'll just issue their average business line:
"Our Click Fortification Arrangement is classy software that evaluates each of our advertisers' clicks. This software makes decisions as to the authority of any click. Our Click Defense Coordination uses hunt and click data to make both rules-based inferences and blueprint recognition-based inferences about which clicks are valid clicks. We have two patents pending connected to this technology, so we cannot at this time divulge too many facts about the methods we use. "
Do you honestly think newspaper, magazine, radio or tv advertisers would just sit back and let those media get away with blatantly stealing their money? You know they wouldn't.
Then why do pay-per-click advertisers allow it? I don't know the exact counter to that question, but I have my theories: First of all, you're chatting about a whole assorted level of complexity with pay-per-click advertisers, compared to media advertisers. Many pay-per-click advertisers don't even know how to admission or even consider their log files, so they have no idea how much money is essentially being stolen from them.
In addition, some pay-per-click advertisers are assembly more money than they've ever made before. And instead than upset the apple cart, they'd fairly keep quiet and allow the vicious cycle of click fraud to continue, so that they can keep cashing those big checks.
I also believe many advertisers are fearful that if they criticize too loudly, they may be penalized in the hunt engines, in consider to their free listings.
If my theories are accurate, silence is one heck of a trade off, if you ask me. Why? For the reason that according to a arrive on MediaPost, an online study done by Clicklab bare that counterfeit clicks can checking account for more than 50 percent of your total clicks.
So, if the goal of pay-per-click examination engines is to bring lucrative, besieged travel to your web site, what are the pay-per-click exploration engines doing about the click fraud epidemic, to check abuse that needlessly drive up your costs and bring down your ROI?
Unfortunately, since so many pay-per-click advertisers are eager to play the role of "lambs going to slaughter," the pay-per-click companies especially don't have to do anything.
In the meantime, your ROI is going to carry on to plummet, and the pay-per-click companies are going to carry on to milk those cash cows (AKA) pay-per-click advertisers, for all they're worth!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money. net.
Visit his website at: http://www. lets-make-money. net
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