Wimpy google and michael jackson: birds of a quill - ppc-advertising
Google Inc. is suing a Houston-based ballet company for allegedly clicking on sponsored links to dishonestly boost marketing revenues.
Google filed a claim two weeks ago in Santa Clara Province Above Court in California alongside Auctions Connoisseur Intercontinental LLC. Google is accusing Auctions Authority of abusing the Google AdSense program, in which web publishers ceremony Google's pay-per-click ads and collect a share of the revenues.
Auctions Knowledgeable fixed AdSense in Dignified 2003, according to the lawsuit. Google later open the alleged misconduct, terminating the agree to among the companies and refunding advertisers, Google's criticism states.
"These clicks were worthless to advertisers but generated important and one-sided revenue for Defendants who were paid by Google as if the clicks were legitimate," the complaint states.
Google is in quest of an unspecified sum of compensation and compensation for the revenue-share payments it had made to Auctions Expert, according to the lawsuit.
Google spokesman Steve Langdon said that the Mountain View, Calif. , circle uses fraud detection knowledge to combat click fraud and defend advertisers.
"This claim aligned with Auctions Authority demonstrates the hit of our anti-fraud classification and that we will take legal act when appropriate," he said in a statement.
Talk about your all-time wimpy statements. I'm not impressed. All Google did was assignment its right to file a lawsuit. The same right any of us have. A name shoot off the fireworks. Woo hoo! That's some scary stuff right there!
I'm still ahead of you for Google to flex its extensive muscle. I want to hear a brawny account from a able company. A bit to the effect:
"Nothing is more central to us than our customers. They helped make us who we are today, and we will not let them down. We are indomitable to meet and defeat click fraud head on--no be relevant how how long it takes or how much it finally costs!"
But it will never happen. Why? For the reason that even with its large power, Google is a lot like Michael Jackson in some ways. Let me explain:
At one time Michael Jackson was the biggest, most athletic star on the planet. However, as we soon discovered, he was also a wimp who was out of touch with reality.
I view Google the same way. Google is the biggest, most able exploration engine on the planet. But the way its behavior click fraud is wimpish and shows it's out of touch with certainty also. These are criminals we're chatting about here. They're not frightened of a silly lawsuit.
Google needs to get with the code and build a "gangsta" attitude. Hold a worldwide press congress and tell these punk click fraud thieves in no in doubt hip hop terms:
"Yo, dog, let me holla at you for a second. We are Google, yo. We are the biggest, baddest, most authoritative hunt engine on the planet, yo. Peep this: Do NOT steal from us or our homey's, fool. Me and my posse have the means, the income and the resolve to hunt you down like the punks you are 24, 7 and bust a cap in your ass! Peace. . . we out!"
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money. net
Visit his website at: http://www. lets-make-money. net
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