Googles wonderland: agitate in paradise? - ppc-advertising
The fairy tale existance of Google is opening to come across shockwaves.
So, what's the basis of these shockwaves? Click fraud. As my readers know, I've on paper a number of articles on the area of interest of click fraud, symptomatic of that since it's the advertise leader, Google ought to take a more hands-on accost with the badly behaved of click fraud.
Until now, Google has been commonly quiet about the subject, issuing this distinct account to the Securities and Altercation Commission:
"We are exposed to the risk of deceitful clicks on our ads. We have consistently paid refunds connected to deceitful clicks and assume to do so in the future. If we are powerless to stop this fake activity, these refunds may increase. If we find new demonstrate of past deceptive clicks, we may have to issue refunds retroactively of amounts formerly paid to our Google Arrangement members. "
So, why isn't Google doing more about click fraud? In one of my articles, I theorized that with the quantity of money involved, it's in reality more cost effectual for Google to issue an irregular refund to its advertisers, than to build expertise to eliminate click fraud.
That assumption was echoed in a fresh article, in which the dramatist wrote:
"Google's basic cover aligned with click fraud has been to refund advertisers their money if they criticize and Google sees confirmation that counterfeit clicks have occured. The challenge with this is that the burden of proof is on the advocate . . . and Google knows that most advertisers will not take the time to argue. Therefore, Google has a monetary incentive not to deal with click fraud on their own. It not only costs them to deal with the conundrum but if they do find a blend to stopping click fraud . . . it will cost Google much more when they don't get paid for 20 percent or more of their clicks. "
However, all of that may be about to change. At an patron association last Wednesday, Google CFO George Reyes stated:
"I think a little has to be done about this really, especially quickly, since I think, potentially, it threatens our commerce model. "
My distrust is this: What took Google so long to come to that realization? It's not like click fraud just magically appeared yesterday. The media has been exposure on the challenge for at least the last 3 years.
Smug in its ivory tower, did Google think the badly behaved was just going to go away by itself? Or was it before you for Approach or one of the lesser pay-per-click companies to solve the problem, so it wouldn't have to deal with it?
These are upsetting questions, to say the least. Even more disquieting is Google's passive accost to a critical problem, which in my estimation has been reprehensible.
It ought to be attention-grabbing to see what Google's next move is. Google CFO George Reyes account notwithstanding, I'll have faith in Google is considerable about eliminating click fraud, when I at last see it!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money. net.
Visit his website at: http://www. lets-make-money. net
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