Associate tips to raise your roi - from loser to winner in 30 days - ppc-advertising
"Todd" was keen to compete in one of the most disgracefully arduous categories - work-at-home. He was smart, earnest, hard-working and keen to make belong to marketing more than just a part-time endeavor. He had dreams of alive on the beach in Mexico and surfing concerning sessions at the computer.
He had put at once a sweet hardly hall site. He had 20 keyword groups in a row about 10,000 distinctive visitors a month. He was payments $5,000 per month on pay per click on sales of $6,000. He was collecting email addresses at a rate of 100/day all the way through an opt-in form. He had positioned his Google tracking data on the confirmation page of his subscription form. He had great data he composed daily over the past 4 months. He had calculated his visitor value based on commissions alienated by clicks and was request accordingly. He was a dream client.
Could I help him?
I was drooling over this one. In this case I was 100% sure I could at least bend in half his profits, and expected triple or quadruple. Why was I so sure?
1) He was tracking sign-ups, not conversions
2) He was advertising 22 assorted items off of one hallway page
3) He was calculating his visitor value incorrectly
The first thing I did was turn off his keyword groups one at a time. When I got to his top keyword group, the one with the maximum conversion rate, we equipped for a considerable drop in commissions. There was only a affront dip.
He was stunned. He had made a austere belief - that there would be a correlation among signups and sales. That is, a keyword that produces twice as many signups would similarly churn out twice as many sales. But that wasn't true. We had seen clearly that there were keywords that bent lots of signups but few sales, and visa versa. He was order based on wrong data. His finely-tuned Ferrari of a website was, in fact, a peddler's cart of clanking pots and pans impecunious on with barely brain wave to efficiency.
I had him write correspondence to each of his advertisers, requesting they place his Google tracking code on their Thank You page. That way he could track sales directly. (Important: Place the code in an attachment; email programs can climb the code. )
Most didn't answer. Normal. After three futile attempts, I advised him to drop that actual advertiser. Others refused, to which I reply, "Are you nuts?" No one stands to profit more from an capable belong to than the advertiser. I not compulsory that he drop them, too. He did, all but one, which was a big money-maker.
Now that he was in fact tracking concrete sales, not subscriptions, the conjecture was gone. We began eliminating keywords - lots of keywords. Promotion costs plummeted. Sales sailed along at the same pace.
But we were not done.
His hallway site was very broad, advertising over 20 altered products, which was find for keyword groups like work-at-home. Yet about half of his Google ads were correlated to certain product. I had him conceive mini-landing pages to be given these ads. For example, a keyword group on checkup dictation was no longer aimed at to the main upstairs hallway page, but to a mini-landing page with info about health check text only. This slashed his bounce backs and upped his sales.
Finally, I had him recalculate visitor value for each keyword group. A visitor who came from a exploration on "free home-business ideas" is worth far less than one who types, "medical transcription. " We adjusted his bids accordingly.
The results? His sales stayed at $6,000 per month, while his marketing costs plummeted to $2,500 per month. His monthly profit had augmented 350%, from $1,000 to $3,500. It took about a month to accomplish the project, and, yes, it was a lot of work, but it was absolutely worth it. Best of all, he now had the in rank he looked-for to keep the battle on track as sectors go hot and cold, and keywords get overbid. While his competitors were running in the dark, he implicit why and how his site was performing, and why and how it was not.
So let's assess the steps
1)Turn off one keyword group at a time to test assumptions
2)Add tracking to promoter acceptable pages
3)Remove poorly-converting keywords
4)Create mini-landing pages for a selection of keyword groups
5)Recalculate bids based on visitor value by keyword.
We had taken a canvass that was producing a modest earnings and transformed it into a juggernaut, not including any SEO, all built about pay per click advertising, a hot website and a killer auto-responder sequence. But none of that would have worked exclusive of first tracking the keywords that permissible us to find not just any customer, but the right customers.
Michael Hetzer, The Crafty Affiliate, is Head of Webster Henrietta Publishing. He is an author, consultant and sought-after speaker. He is the come to nothing of a add up to of air force for Internet affiliates, plus the education program, "My 1st Google. " You can learn more about Michael Hetzer at:
http://www. michaelhetzer. com/
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