Goldenarticles articles

PPC & Advertising Information Site Map

What is Google AdSense?
Surefire Google Adwords Formula
Are Small PPC Search Engines Really Worth The Effort?
Who Else Wants To Maximize Their Google Adwords Success?
Paying for Website Visitors: The Allure of PPC for Small Biz Owners
Understanding Google AdSense
Google AdSense Rewards Content with Adversiting Revenue
Pay Per Click: Whats It All About?
Pay-Per-Click Marketing & Natural Search Engine Traffic
5 Tips to Pay-Per-Clicking
Pay Per Click 2005: Very Expensive Without Expert Help
A Fundamental Overview Of Pay Per Click Search Engines
We Are Right In The Middle Of A Pay Per Click Baby Boom
How to Waste Money and Annoy Potential Customers
Two Imperative Keys For Profitable Pay Per Click Marketing
10 Powerful Tips to Optimize your Google AdWords Campaigns
Is Pay Per Click your Best Marketing Bet?
How to Increase Your Adsense Revenue
The Long Term Benefits From Pay Per Click Advertising
Know Which Keywords Provide The Best Return
Seven Tips To Getting The Nost From Your Google Ad Word Investment
Adsense-ble, Or The Art Of Promoting, Without Promoting
7 Great Ways to Lose Your Shirt Using Google Adwords!
Google Adwords Guide I
What Should You Know About Search Engines and Pay-Per-Click?
Click Fraud and How to Deter It
It Makes Sense to Add AdSense to Your Blog
How to Maximize Paid Search Results
The Truth About Why People Search!
4 Steps To A Successful AdWords Campaign
Pay Per Click Advertising Can Be Very Risky Business
10 Ways To Indirectly Get To The Top Of Search Engines
5 Ways To Make Your Adwords Ads Outshine Your Competitors
Six Golden Rules Of Pay Per Click Marketing Campaign
How to Double Your AdSense Income Instantly
Discover the Art of the Pay-per-Click Start (Round 1 of 2)
What is PTRE and Is It Worth Your Time?
You Wont Make Dollars If You Dont use AdSense
Per Click - Do They Know Something We Dont?
The Secret to Adwords Success
How Does Pay Per Click Marketing Work?
Market Research Means Money
Pay Per Performance Advertising : What is it?
How to Profit from Knowing the Most Expensive Keywords
The Click Fraud Problem
Improved PPC Marketing Performance from Time-Tested 80/20 Principle
Keywords, How to Find Them, and Use Them Effectively
What is Pay-Per-Click?
Ten Tips for Affiliate Marketers Using Google AdWords
Not Sure If Your Online Advertisement is Working?
Pay-Per-Click Marketing: How to Waste Your Advertising Budget
Google AdWords: Like Playing The Lottery
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
The Truth About Overtures Pay-Per-Click Program
Pay-Per-Click Fraud Exposed--Part II
Pay-Per-Click Search Engines: A Really Bad Investment
Pay-Per-Click Search Advertising Comes First
Finding The Cheap Clicks
Pay-Per-Click Fraud Exposed
PPC ClickFraud: Its a Bigger Problem then You Think
Is Click Fraud Really a Problem?
Regarding the AdSense Update...
The One Simple Trick That Can Double Your Adsense Revenue
How To Increase The ROI On Your PPC Campaigns
Increase SEO Sales by Teaching Clients about SEO Truths
Optimize Your Pay Per Click Ads - 3 Quick Tips
The New Google Ad Links
Using Google AdWords to Increase your Adsense Profits
How To Get Banned From Google Adsense In Just 2 Clicks
7 Explosive Strategies to Maximize Your Google AdWords Campaigns
How To Use PopUps With Google Adwords
Niche Market Pay Per Click Advertising Should Be Your Priority
Googles AdSense Soon To Have New Rival?
The Truth About Google's Adsense Affiliate Program
Google Adwords - Online Riches Without Owning A Website Or Product!
Contextual Ads
Advertising And Generate New WebSite Traffic
Considerations For A Pay-Per-Click Ad Campaign
Posturing Yourself As The Expert By Utilizing Google Search
5 Ways How You Can Boost Your Google AdSense Earnings
PPC Management: When To Give Up On A Loser
Pay Per Click Search Engines - A Fundamental Overview
Plan Your Way to Pay-Per-Click Campaign Success!
Adlink Success - A New Advertising Style From Google Adsense
How To Use Pay Per Click Ads Without Ruining Yourself
How Much Should You Pay for a Click
Googles AdWords Select(tm) Groundbreaking Program
Google Adwords: Higher Traffic and Sales in 2 Hours or Less!
3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)
3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)
3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)
Profiting From Second Tier Pay Per Click Search Engines
Choosing the Right Keywords for Your Pay Per Click Advertising Campaign
What You Need To Know About Googles New AdWords Affiliate Policy
The Fastest Way to Get Traffic to Your Site
Find Powerful Keyword Phrases in Five Easy Steps!
Pay Per Click or Pay Per Human Browser?
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
Keyword Prices Decline 3.0% in the First Quarter of 2005
Making Google Adsense Work For You
Affiliate Strategies Of Pay Per Click Search Engines
Effective Keyword Bidding Strategies
Double Your Adsense Income in 60 Minutes
Want Higher Adsense Earnings? Then Optimize Site Navigation
Relevant Ads Increase Adsense Profits
Stop Whining About Google!
Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click
Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar
AdSense Secrets - Joel Comms Google AdSense Guide Reviewed
How to Make More Money with Google AdSense
Managing PPC Campaigns Inhouse
Pay Per Click Advertising For Home Business Owners
Earning from PPC Search Engine Affiliate Programs
Sell Multiple Products Through a Single ClickBank Account
Protect Your ClickBank Products from Online Theft
Expand Your Horizons - Sell Your Professional Services Through ClickBank
Price Your ClickBank Products for Maximum Profit
ClickBank Link Theft: Is It Really That Bad?
ClickBank Affiliate Woes: When Tracking Breaks Down
Disguise Your ClickBank Affiliate Links Using Status-bar Faking
ClickBank Refunds - Hope for the Best but Prepare for the Worst
Under The Covers: ClickBanks Affiliate Tracking System
Targeted Traffic with Pay Per Click's
Make Free Money With Google
Maximise Your AdSense Earnings
Tips for Maximizing AdSense Revenue
AdWords Analyzer Review - Pros and Cons
Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
Why Paid Inclusion is Better than PPC Advertising
Paid Search Advertising that Delivers Maximum ROI
Buying Your Way to the Top with Pay Per Click Advertising
Another Advantage To Pay-Per-Click Marketing
Pay Per Click Search Engine Marketing - Starting A Campaign
Team Up With Your Competitors
How To Screen Your Visitors When Using Pay Per Click Advertising
How To Screen Your Visitors When Using Pay Per Click Advertising
Is Adsense Going To Turn Associate Programs Obsolete
The Effect Of Smart Pricing In Adsense
The Perils and Pitfalls of Pay-per-click Advertising
Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips
10 Steps For Fighting Click Fraud
Wimpy Google and Michael Jackson: Birds Of A Feather
Irresistible Click-Me Tools for Marketing
Googles Wonderland: Trouble In Paradise?
Advertising Your Work From Home Internet Business With PPC Search Engines
99 High Paying Keywords: The Secret Is Out!
Free Pay Per Click-PPC Search Engine Advertising
Google Adsense, The Smart Way To Earn
MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?
MSN PPC Advertising Network Finally Debuts
Profit from Adsense with Adwords
Google AdWords - A Quick Overview for Beginners
Google AdSense - A Quick Overview For Beginners
Web Advertising: Its All About the Click Thrus!
How To Increase Adsense Income
The Evolution of Google AdSense
Determining Keywords
The Cost Of Click Fraud
The Truth About Google Adsense
Adsense Secrets
5 Critical Pay-Per-Click Tips
The Google Revolution
Google Adsense - A Website Income
How to Master Google AdWords - Part 1
How to Master Google AdWords - Part 2
Discover the Art of the Pay per Click Start (Round 2 of 2)
Can I Make Money Online with the Adsense Program?
The Pay Per Click Mistakes Of A New Marketer
How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months
7 Secrets for Pay-Per-Click Success
Google Adwords - Manipulating Keywords For Success
Pay Per Click Web Advertising Power Word Secrets Revealed
Advertising Using PPC Search Engines
Adsense - When Should You Use It?
Articles and Adsense
4 Ways To Get Relevant Adsense Ads On Your Site
Pay-Per-Click Search Engines - The Basics
Grow Your Internet Business with Pay Per Click Search Engine
Affiliate Marketing with Google AdWords
PPC Fraud, Google Stands to Lose Millions
How to Tap into the Google AdWords PPC Goldmine?
Adsense or Affiliate Programs?
Five Steps to Profit from Google Adwords
Advertising Your Home Business With Pay Per Click Can Be Risky
Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days
Google Sued Over Click Fraud in Adwords
Preliminary Survival Steps for Adwords Success
Targeting Usage Demographics to Increase Paid Search Conversions
Picking The Right Keywords For A PPC Campaign
When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program
Optimizing Adsense For Better Performance and More Money!
Adsense - The Powerful Passive Income Generator
AdWords Work: They Really Do!
The Sensible Way To Earn Money With Google AdSense!
How Do You Make Money From Google Adwords?
The AdSense Formula for Making Money
Google Adwords Guide II - Why Use Negative Keywords
Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords
Run a Profitable Google Adwords Pay Per Click Campaign
Independent Search Engine & Directory Network (ISEDN) - Breaking News!
How to Save Money on the Adwords Network
Google for Resellers: Leveling the Resell Playing Field
Click Fraud - Threatening the Internet Economy
How to Skyrocket Your Paid Search Profits
Google AdSense Fraud - Deep Insight
3 Tips For Adwords PPC Management
3 Adsense Tips To Dramatically Increase CTR
AdSense - 7 Keys To Empire?
How to Quickly Create an Adsense Site That Brings In the Bucks
Success with Adwords
Adsense, Boost Your Payout 400%, No Really
PPC Advertising Explained
How to Make More Money from the Google Adsense Ads on Your Blog
How to Use Pay Per Click Advertising to Increase Web Site Traffic
The Future of PPC Advertising
Successful Pay Per Click Ad Copy
How to Take Advantage of the New Google Adwords Changes
How Naming Schemes Impact Adwords Campaign Management
The Basics Of Pay Per Click Search Engine Advertising
The Truth About Pay-Per-Click Ads
Adsense Marketing: Brand Performance
PPC Search Engines Revealed - 5 Things You Need to Know
Local Business Advertising & Google Adwords
Replacing AdSense Defaults with Paying Ads
Creating Revenue Without Much Effort, Set It And Forget It Online
Adwords & Adsense: A Beginners Guide
How to Use Pay Per Click Marketing, the Emoneyreport Way!
Discover How to Create Ads Which Give Incredible Results!
Easy Clickbank Management with the Right Tools
How To Win The War of Pay per Click Advertising.
Top Paying Keywords: How to Increase Your Pay Per Click Returns
AdWords Campaign Set Up Tips
AdWords Campaign Set Up Tips - Part Two
AdWords Campaign Set Up AdvancedTips
AdWords Ads: To Syndicate or Not to Syndicate
AdWords: Setting Your Max Cost Per Click
How to Beat Your Rivals on Google AdWords
Work At Home Business Tip - Test Everything
Internet Advertising Options
Advertising Click Fraud Rampant Online?
How to Increase Your AdSense Revenue Stream
What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings
What They Never Told You About Adsense!
Top 5 Secrets to Making Money with Adsense
How to Boost Your Adsense Revenue?
Seven Strategies to Bolster Your AdWords Campaign
5 Top Tips for Maximizing Your Adsense Profits
Pay Per Click and Search Engine Optimization - A Perfect Marriage
Adsense Tricks to Explode Your Profits
Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue
Wheres the Best Place to Put Google Adsense Ads?
When AdSense Goes AWOL
Tips for Maximizing Your Google AdSense Revenues
Meet Adwords, AdSenses Fraternal Twin
A Smart Trick for Attracting Higher Paying AdSense Ads
How to Make Every AdSense Ad on the Google Network Pay You!
10 Great Things NOT to Do with Google AdSense
How to Help Google Make Up Its Mind
What is Google AdSense?
Yahoo! Publisher Network - The Next AdSense?
10 Inside Secrets to Google Adwords - Part 1
The Truth - Adsense Click Fraud Can NOT be Stopped
$1 Million in Google AdSense Earnings
Work Your Google AdSense to the Bone!
6 Easy Ways to Increase Your Adsense Revenue
Pay Per Click Advertising and Article Marketing Compared
Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success
Three Google Adwords Secrets for Massive Online Profits
How You Can Make Serious Money Self-publishing With Adsense
Pay Per Performance Web Traffic
Cost Per Click Bid Management
Campaign Strategy for Paid Placement
So You Want Big Profits From Your AdWords PPC Advertising Campaigns?
Google Adwords: Here is Why It Can Explode Your Business!
Google Adsense: What You Need to Know!
How To Find Your Own Valuable Adsense Keywords For Free


MORE RESOURCES:
PPC vs CPC – What's the Difference?  G2 Crowd

PPC and CPC are similar concepts, however in the world of marketing and advertising, knowing the difference is crucial. Read what Kevin of Hallam has to say ...


A Complete Guide to PPC Ad Targeting Options  Search Engine Journal

In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...


5 Ways to Use AI to Make Your PPC Ads More Effective  Business 2 Community

Getting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.


Global Pay-per-click (PPC) Advertising Market 2019 Increasing Demand With Leading Key Players – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu  Market Research Gazette

Global Pay-per-click (PPC) Advertising Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 offers an acknowledged and extensive ...


What is PPC?  Startups.co.uk

PPC (Pay Per Click) is a type of online advertising that requires advertisers to pay each time a user clicks on one of their online ads. The most common type of ...


5 Strategies for Customer Uploads in PPC Campaigns  Search Engine Journal

Customer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.


Global Pay-per-click (PPC) Advertising Market 2019 - Google, Bing, Yahoo, Ask.com, AOL.com  News135- News Everyday

Global Pay-per-click (PPC) Advertising Market report covers extensive market outlook for Manufacturing & Construction and business strategies in several vital ...


The Top 3 Pay-Per-Click Platforms Of 2019 – Plus, The Top 34 PPC…  Virtual-Strategy Magazine

“Businesses that need to fulfill an immediate goal, such as a fast lift in website traffic or campaign awareness, will benefit immensely from PPC ad campaigns on ...


How to run a PPC campaign  Startups.co.uk

Learn how to make the most out of the cheapest, most effective form of display advertising, and how to really make your PPC campaign sing.


10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns  Search Engine Journal

Take advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.


Digital Advertising Options in Self-Storage  Inside Self-Storage

Digital advertising allows you to connect with your self-storage audience online and nurture them through the buying process. Learn how as well as options.


GeoEdge uncovers distribution of malvertising in Header Bidding  PPC Land

GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on ...


Chitika shuts down after being terminated by their biggest exchange partner  PPC Land

Chitika this month emailed publishers announcing that is shutting down operations, after more than 15 years in business. The online ad network Chitika was ...


What You Need to Know About PPC Budgets & Bidding  Search Engine Journal

Learn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.


Smarter Recruiting and Sales-Lead Generation for Staffing and…  Virtual-Strategy Magazine

These new PPC campaigns are going to be game-changers for our clients. While the services are less than a month old, the initial results have been dramatic.


Digital advertising in Ireland grew 17% in 2018  PPC Land

IAB Ireland this month revealed that the total digital ad spend had a growth of 17% for 2018, reaching 574 million euros. Display advertising was €250m, while ...


How to Measure Customer Acquisition Cost  Practical Ecommerce

Ecommerce marketers use many tactics to attract new customers, including pay-per-click advertising, search engine optimization, *content* marketing, and display ...


These 8 PPC networks are the most popular with marketers  Newstrail

Marketers have 8 favorite networks when it get's to PPC. People should remember that there are many different advertising platforms and each one of them will ...


Majority of SMBs doing SEO are in-housing  Search Engine Land

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...


Interact Marketing Announces Geofencing Advertising Service  PR Web

With geofencing technology becoming more refined, Interact Marketing has decided to start leveraging this advanced digital marketing *service* to clients.


How to Do PPC Keyword Research in 2019  Search Engine Journal

If you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.


Six Tips For Effective PPC Advertising  Forbes Now

Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...


Forget Fake News -- It's Fake Traffic You Need to Worry About  Entrepreneur

Media has become a battleground. There is an onslaught of fakery across all channels. Fake news, fake marketing claims, fake influencers, fake customer ...


What Is PPC & How Paid Search Marketing Works  Search Engine Journal

This post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.


DesignRush Announces The Top 26 Integrated Marketing Agencies and Top 13 Public Relations Firms Of 2019  PR Web

80 percent of PR and marketing professionals believe that the future of business growth depends on storytelling – and DesignRush determined the leading ...


12+ Facebook Stats Online Sellers Need to Know in 2019  Business 2 Community

If you're looking for the 2019 Facebook stats online sellers need to know, you've come to the right place. Why? Because looking at the stats and numbers of this ...


You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine Journal

Ad testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.


7 Terms You Need To Know About PPC Marketing  ThomasNet News

Welcome to Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what's happening in industry. Sign up here ...


Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost Communications

Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...


Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet News

It's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...


Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet News

Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...


Get more conversions by deconstructing your PPC ads  Search Engine Land

Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...


PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine Land

Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...


Digital Trends Every Business Owner Should Know About  Forbes

It's vital for all businesses, big or small, to keep their eye on the ball when it comes to digital trends. After all, most of us fundamentally rely on the power of digital ...


5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


3 Ways PPC and SEO Teams Can...  Vertical Measures

Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.


How The Law Niche Proves Expensive PPC Can Pay Off  Forbes Now

As the law niche proves, no matter the price, PPC can really pay off.


Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine Journal

Want to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.


PPC advertising: How retailers can dominate Black Friday in 2018  Econsultancy

Black Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...


Forget me not: 3 steps to make your PPC ads more memorable  Search Engine Land

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?


5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine Journal

Learn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...


5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine Journal

A new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...


How SEO and PPC advertising go hand in hand  Media Update

According to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...


4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine Journal

Are your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.


How To Determine The Right PPC Advertising Budget  Forbes Now

One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the ...


Do you still need a PPC tool with the new Google Ads?  Marketing Land

On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...


7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.


Study Reveals Latest Benchmark Numbers & Trends for Email Marketing  MarTech Series

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email ...


Pros and Cons of PPC  BBN Times

Pay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...


SMM or PPC Marketing – Which One Should You Use?  Business 2 Community

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...


Accenture to acquire creative agency Droga5  PPC Land

Accenture has entered into an agreement to acquire Droga5, a creative agency based in New York and London. Accenture Interactive says the acquisition will ...


8 Key Questions to Ask Before Hiring a PPC Company  Entrepreneur

Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...


No Pay, No Gain: Four Key Benefits Of PPC Marketing  Forbes

Whether you've spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular ...


4 Ways To Know If PPC Is Right For Your Business  Forbes Now

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...


How to Use Pay-Per-Click Advertising for your Small Business  Small Business Trends

While search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...


Google Ads Strategies: Driving Quality Leads in a...  Vertical Measures

Sometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.


5 Tips to Make PPC Ads Work for Your Business  Business.com

Follow these five tips to run pay-per-click ad campaigns with high returns on investment.


How to Use Life Event Targeting in PPC & Social Ads  Search Engine Journal

An individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...


SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine Land

Below is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.


Using automation to boost PPC performance  Search Engine Land

The number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...


Boost Google Ads' Quality Score for PPC Success  Practical Ecommerce

Google Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...


Stay sharp and relevant with ongoing PPC training  Search Engine Land

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...


Google Ads Strategies: Which Channels Are Assisting Conversions...  Vertical Measures

Do you know which online channels are driving the most conversions? Use Google Ads to highlight which channels are working, and how to identify ways to ...


Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes Now

Your goal is to show up in search results when potential customers type in specific queries related to your business.


4 Tips For Mastering Pay-Per-Click Marketing Right Now  Forbes Now

When was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy? I've talked with the best PPC guys and gals in the businesses to ...


How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine Journal

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.


SEO vs. PPC: Differences, pros, cons & an integrated approach  Search Engine Land

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation ...


What is the difference between Digital Marketing and Social Media Marketing? - WhaTech  WhaTech

It's straightforward to believe that Social Media marketing and Digital marketing are synonymous terms in an age in which the hullabaloo about interpersonal ...


How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine Journal

In the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...


PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 Community

If you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...


PPC Pitfalls to Avoid as a Small Business Owner  Small Business Trends

A small business may think PPC is not for them because they tried and failed. In reality, they've likely fallen into one of these avoidable PPC pitfalls.


SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine Land

YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...


How to Prevent Call Fraud in PPC Campaigns  Search Engine Journal

This post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...


How to outdo the PPC robots in shopping ads  Marketing Land

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...


7 Red Flags to Search for in Your Google AdWords...  Vertical Measures

You might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away. This post ...


How PPC Platforms Have Leveled the Marketing Playing Field  MarTech Advisor

The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...


10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...


How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts  Business 2 Community

Paid search can be a valuable channel for any inbound marketing strategy. From increasing brand awareness to driving higher traffic and sales conversions, ...


Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine Journal

Ready to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.


Your Step-by-Step Guide to PPC Advertising  Business 2 Community

Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your ...


Should You Choose a PPC Agency or In-House PPC Management?  Search Engine Journal

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...


How to take advantage of strategic PPC audience targeting  Search Engine Land

Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...


5 Reasons Why Businesses Should Invest in Google AdWords  Entrepreneur

Bid strategically on keywords that can convert for your business.


Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine Journal

PPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.


5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine Journal

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.


Ten retailers who got PPC right on Black Friday (and six who didn't)  Econsultancy

Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...


sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic  PPC Land

The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the ...


Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


15 PPC pro tips for writing text ads  Search Engine Land

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...


How to Determine How Much to Spend on PPC...  Vertical Measures

Find out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.


Should You Launch Your Product with Amazon PPC?  Times Square Chronicles

The face of retail is forever changed thanks to the introduction of online shopping. While brick and mortar shops held on as long as they could, online storefronts ...


The keys to success: top tips on selecting a PPC specialist  The Drum

The needs of every business vary greatly when it comes to Search Engine Optimization (SEO).


6 tactics for PPC marketers to save time, reduce stress and improve performance  Marketing Land

As PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...


Google Ads Not Working for Your Small Brand? Try Something Different  Search Engine Journal

Struggling to compete in PPC markets where megabrands dominate? Here are three different Google Ads strategies you can use to go up against large players.


5 Things Google Ads can now do automatically  Search Engine Land

Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that ...


Dos and don’ts of PPC advertising for universities  Search Engine Land

If you're a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, ...


How to Build an Executive/KPI Dashboard to Prove Your PPC Value  Search Engine Journal

Here's how to find your key success metric, prove the value of your work, make sure your data is correct, and make your bosses happy.


Why You Should Pair Programmatic Advertising with Paid Search  Search Engine Journal

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.


Bing Announces LinkedIn Profile Targeting for Bing Ads  Search Engine Journal

Bing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads. Here's what you need to know.


4 Steps to Prepare Your PPC Campaigns for Voice Search  Search Engine Journal

Voice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.


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